Changing Attitudes and Behaviors
The program uses direct individualized marketing techniques and community outreach to get people out of their cars and choosing sustainable options such as transit, biking, and walking. Through direct mailings, bike delivery of materials (Smart Trips Kits), and free events, we engage interested households and provide them with the information they need to make changes in how they get around.
History of the Program
We launched the Neighborhoods program in 2008 with a program focused on the Summit-University neighborhood of St. Paul. The following two summers we brought programs to Union Park and Highland Park. In fall 2012 we launched a new Neighborhoods Program model in collaboration with the Science Museum of Minnesota’s Kitty Anderson Youth Science Center (KAYSC) to develop a youth-led outreach program for St. Paul’s Frogtown neighborhood.
- Since 2008 we’ve helped more than 3,000 St. Paul households make smarter trips!
- 80% of online survey participants reported taking fewer car trips as a result of the program.
- 84% of Highland Park survey respondents reported taking new biking and walking trips.
- Union Park program survey respondents reported a 7% reduction in driving alone.
- We’ve hosted 45 bike rides, neighborhood walks, and workshops with more than 400 participants.
Looking ahead, we hope to bring our Neighborhoods program to every St. Paul neighborhood as funding allows. Our vision is for sustainable transportation to be the safe and easy choice for all St. Paul residents.